About Course
The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.
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Course Content
Module 1
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Chapter 1Discover Marketing Management
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Chapter 2 Use Information to Drive Marketing Decision
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Chapter 3 Consumer Buying Behavior
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Chapter 4 Organizational Buying Behavior
Module 2
Module 3
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