Certified in Advertising And Media Planning Management

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About Course

Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media planning involves setting certain media objectives and strategies to accomplish the pre-determine business or advertising objectives. The goal is to formulate a particular combination of media that would enable the advertiser to communicate the message effectively to a large audience at lowest cost.


Course Content

Module 1

  • Marketing Management
  • Digital Marketing
  • Digital Media vs. Traditional Marketing

Module 2

Module 3


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