Course Description Internet influences every aspect of our life. The electronic media and technology enable organizations to acquire products, services, and materials from suppliers; market goods and services to customers; allow members of the organization to communicate with each other; and monitor the external environment.
This course provides an overview of the rapidly changing world of marketing, and builds on marketing principles to investigate specialist areas. The Internet and other technologies provide many opportunities for marketing applications. By addressing what is unique about electronic marketing, the course explores how these technologies are creating value for customers as well as benefits for companies and their brands.
This course aims to do the following: Describe and understand the terminology, concepts, and activities of electronic marketing. Identify the recent developments and their origins in electronic marketing practice. Prepare students to develop an integrated electronic marketing strategy.