Certified in Marketing Essentials

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About Course

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The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands

What Will You Learn?

  • The basic or fundamental objective of marketing management is to maximize consumer satisfaction; and maximizing enterprise profitability through maximizing consumer satisfaction. The twin aspects of this fundamental objective seek to reconcile the objectives of consumers with those of the organization

Course Content

Module 1

  • Chapter 1 What is Marketing
  • Chapter 2 Segmentation and Targeting

Module 2

Module 3

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