Certified in Marketing Essentials

  • Course level: Expert


The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands

Fee Structure

Online Registration

What Will I Learn?

  • The basic or fundamental objective of marketing management is to maximize consumer satisfaction; and maximizing enterprise profitability through maximizing consumer satisfaction. The twin aspects of this fundamental objective seek to reconcile the objectives of consumers with those of the organization

Topics for this course

6 Lessons

Module 1

Chapter 1 What is Marketing
Chapter 2 Segmentation and Targeting

Module 2

Module 3

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  • The following documents required for admission.
  • Educational documents
  • CNIC/Passport Copy
  • Passport Size Picture
  • Experience letter in relevant field

Target Audience

  • Relevant qualification