The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.
What Will You Learn?
- The basic or fundamental objective of marketing management is to maximize consumer satisfaction; and maximizing enterprise profitability through maximizing consumer satisfaction. The twin aspects of this fundamental objective seek to reconcile the objectives of consumers with those of the organization
Chapter 1Discover Marketing Management
Chapter 2 Use Information to Drive Marketing Decision
Chapter 3 Consumer Buying Behavior
Chapter 4 Organizational Buying Behavior