About Course
This course covers the basics of consumer psychology, emotions of consumers, their ego and decision making, brand selection and choice difficulty and many other important aspects of consumer psychology.
Course Content
Branding and Consumer-Brand Relationship
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Branding and Consumer-Brand Relationship
Construal Level Theory
Negative Emotions
Happiness & Well-Being
Regulatory Focus & Regulatory
Automatic & Nonconscious Processing
Self-Control and Ego Depletion
• Sex and Gender and Choice & Choice Difficulty, Categorization, Visual & Pictorial Elements in Consumer Psychology
Charitable Giving
Assignment
Exam
Download eBooks
Module 1
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