Consumer Psychology

Categories: Psychology Courses
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About Course

This course covers the basics of consumer psychology, emotions of consumers, their ego and decision making, brand selection and choice difficulty and many other important aspects of consumer psychology.

What Will You Learn?

  • After successfully completing this course you should be able to know:
  • 1. Learn Consumer behaviour
  • 2. Aspects of Consumer Psychology
  • 3. Brands and Consumer knowledge
  • Factors affecting consumer decision making

Course Content

Branding and Consumer-Brand Relationship

  • Branding and Consumer-Brand Relationship

Construal Level Theory

Negative Emotions

Happiness & Well-Being

Regulatory Focus & Regulatory

Automatic & Nonconscious Processing

Self-Control and Ego Depletion

• Sex and Gender and Choice & Choice Difficulty, Categorization, Visual & Pictorial Elements in Consumer Psychology

Charitable Giving



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Module 1

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