Consumer Psychology

  • Course level: Expert


This course covers the basics of consumer psychology, emotions of consumers, their ego and decision making, brand selection and choice difficulty and many other important aspects of consumer psychology.

What Will I Learn?

  • After successfully completing this course you should be able to know:
  • 1. Learn Consumer behaviour
  • 2. Aspects of Consumer Psychology
  • 3. Brands and Consumer knowledge
  • Factors affecting consumer decision making

Topics for this course

11 Lessons

Branding and Consumer-Brand Relationship

Branding and Consumer-Brand Relationship

Construal Level Theory

Negative Emotions

Happiness & Well-Being

Regulatory Focus & Regulatory

Automatic & Nonconscious Processing

Self-Control and Ego Depletion

• Sex and Gender and Choice & Choice Difficulty, Categorization, Visual & Pictorial Elements in Consumer Psychology

Charitable Giving



Download eBooks

Module 1

About the instructor

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42 Courses

229 students


Material Includes

  • book in pdf
  • Video Lectures(on demand)
  • Leveraging consumer psychology to drive profitability by Steven S. Posavac Routledge


  • • Educational documents
  • • CNIC/Passport Copy
  • • Passport Size Picture
  • • Experience letter in relevant field

Target Audience

  • MBBS, FCPS, DHMS, BHMS, DPT or other equivalent qualification